If you’re running influencer campaigns or comparing creators, one metric matters most: engagement rate. But what qualifies as a good engagement rate? And how do you calculate engagement accurately across platforms like Instagram, TikTok, or YouTube?
In this post, we’ll break down what makes a rate “good,” what numbers to avoid, and the easiest way to calculate it using free influencer analytics tools.
Engagement rate is the percentage of an influencer’s audience that actively interacts with their content—typically through likes, comments, shares, and saves. It gives you a true sense of how connected an audience is—not just how large it is.
The basic formula is:
(Likes + Comments) ÷ Followers × 100 = Engagement Rate (%)
This simple stat reveals how valuable an influencer’s following really is.
Engagement benchmarks vary by platform and audience size, but here’s a general guide:
As a rule of thumb, smaller audiences tend to be more engaged. This makes micro- and nano-influencers highly effective for niche campaigns.
Anything consistently under 1% can be a red flag—especially for accounts with large followings. It could mean the audience is inactive, unengaged, or even fake. That’s why checking this stat is essential before any partnership.
You can do the math yourself—or save time with an accurate, multi-platform tool. Use the InfluenceInator tool to calculate accurate engagement rates across platforms in seconds.
Just enter a creator’s follower count, likes, and comments—or paste in multiple profiles for batch analysis. It’s fast, clean, and ready for both brands and creators.
Don’t rely on guesswork when evaluating influencers. Engagement rate tells the real story about audience connection, trust, and campaign potential. The more engaged the followers, the more likely they are to convert.
Use reliable tools, set clear benchmarks, and let the data guide your partnerships.
Try the InfluenceInator now and make smarter decisions with every campaign.